Our States Matter


Our States Matter provides Democratic candidates with a one-stop hub of expertise on all phases of running successful digital campaigns.

We work closely with candidates, guiding them through on-camera interview sessions that enable them to speak authentically on issues that matter to their voters. These sessions yield footage on a variety of topics, which can be cut into multiple, iterated digital ads that are targeted precisely to those voters our candidates need to get to the polls to win.

Combining efficiencies of scale with innovative production and editing techniques, Our States Matter equips candidates in flippable districts with award-winning digital content in a cost-effective manner that optimizes campaign and donor funds.

Issues: Gerrymandering, Voter Suppression
Activities: All phases of running successful digital campaigns — messaging strategy, media training, film production, content creation, distribution and targeting.

★ 2020 Activities

Working in: VA, NC, PA

In 2020, our focus will be on Virginia, North Carolina, and Pennsylvania.

Redistricting will occur in 2021, and state legislatures will set Congressional and state district maps for the next decade. We deploy a scalable and shareable model on a timetable, with the ultimate goal of reclaiming our statehouses before 2021.

Because our goal is to be as impactful as possible, we commit to a cycle-long involvement in key red states with up-ballot significance, supporting digital campaigns

★ 2019 Activities

In 2019, we helped Democrats flip the House and Senate in Virginia, establishing the first modern Democratic trifecta in the South. Not only did all 9 of our most vulnerable incumbents win their seats, 4 of the challengers we supported flipped seats in the House. One of these races was won by just 41 votes. In addition, three of our Virginia ads were recognized nationally as best in class, with four others nominated as finalists.

Updated: 2020-07-31 08:03:53 PAC